Now that you know what SEO is, we can focus on establishing a baseline for your SEO efforts. With the many different free and paid tools online it can be difficult to know where to start in developing your baseline. The Internet is bursting with SEO tools that provide much of the same information and offer promises of fantastic SEO feats. With so much noise out there, it can be hard to figure out where to start.
To help break through all the noise, we have put together a simply list that will help you get started in building your SEO baseline, and get you pointed in the right direction in building your on-going SEO strategy.
- Keyword List: The first step is to build out your keyword list. Consider what search terms you think your users should be finding your site with when they are doing search on Google or Bing. Make sure that you go over all the variations of each keyword (as each variation is a separate search). For example, plurals of words are treated as separate keywords.
- Keyword Performance: Once you have completed that list you can check to see how well your site in ranking within search results for those keywords for both Google and Bing. You can do that by using many of SEO tools that fill up the web, or you can also use our service to get a free report. Simply type in your domain on our homepage and upload your list of keywords. Once the report is done, you will have a good baseline for your current keyword set.
- Conversion Rates: Finding out how well each of your keywords is performing, and whether or not they are bringing in conversations is essential to any business. To truly understand if a keyword is performing you will need to have a good analytics platform attached to your site so that you can monitor each keywords performance. Most small businesses use Google Analytics along with Google Search Console to capture this data. Both tools are free and offer an abundance of information to help you build out robust reports that will help you understand how well your site is performing, and if your efforts to grow SEO are working.
- Links: Along with keywords lists and analytics platforms, it is also important to know who is linking to your site. As Google, which captures approximately 65% of the search market, counts organic links into your site as “votes” of authority it is important to have an on-going effort to build quality organic links into your site.
- Competitive Analysis: Understanding who your competitors are, and how well they are doing in search, is very important in helping you understand where you stand. Gathering information about where they rank for your keyword lists and researching how well they have implemented SEO best practices, is a great way to get a big picture view of what direction you should take your overall SEO strategy.
Remember that SEO is an on-going effort. Search engine algorithms are constantly changing and new competitors enter the market. Continued monitoring of your efforts along with careful consideration of SEO best practices and implementations will help you on your road to success with your SEO efforts.