Everything SEO, ruminations from the Revvies.

What is SEO?

It’s 2016 and we’re living in the digital age. With our ever-increasing reliance on the Internet and its vast amount of information, the field of search engine optimization (or SEO) is becoming more and more important. While many may already be familiar with the term, SEO is the process that effects the unpaid traffic driven to a website from a search engine. SEO can also encompass image, video, and even news searches but is primarily focused on how search engines operate as well as the choice of keywords being searched.

The enormous number of keyword choices involved with even the most niche of websites means that optimization is more often than not about small, very specific changes made to parts of your website. Individually, these improvements may seem insignificant, but when combined with other incremental changes, they start to have a much more noticeable effect on site traffic and revenue. Added to the fact that the language we all use in search engines is constantly evolving, that means there will almost always be room for improvement on your site.

The vast majority of web traffic comes from commercial search engines (Google, Yahoo, Bing) which means that it doesn’t matter whether your site provides content, products or services, what does matter is how well your site is:

The SEO terrain may look daunting at first glance, especially for those lacking technical experience. But with a willingness to learn, and Revvim’s help, anyone can cultivate a vibrant, successful online presence. Over the next year, we will be delving into the specifics involved in SEO success with a series of blog posts similar to this first one. So, if you want to know more about Revvim and the great SEO work we do, please check back regularly.

(Here’s a short preview of what we have planned for the foreseeable future!)

  • What is SEO? – Series 1
    • What the reader can expect in the series, a brief overview.
  • Establishing a Baseline – Series 2
    • Understanding where your keyword set is, and how it should grow.
    • Know your competitors
    • Understanding your site problems and how they are effecting growth (site errors, site taxonomy, indexing issues, site content)
  • Understand Timeline – Series 3
    • Set an idea of how you want to grow and what that looks like
    • Create a plan as to how your plan will address the issues related to your site and its errors
    • Keyword research, where are you losing business opportunities
      • Building content for those keywords or repurposing the content that you have
  • Choose the right analytics program – Series 4
  • Use data to measure the effectiveness of program – Series 5
    • Traffic and how the revenue gained from that traffic helps drive your business
    • Keyword choice and how well those keywords convert (from whatever that conversion mechanisms is, e.g. sales, leads, impressions, etc).
  • Track changes over time (benchmarking success)
    • Revvim Men’s Health Example