Case Study
E-Signature firm signs up for reduced ad costs
A leading provider of e-signature software used AdAi to significantly reduce ad costs, resulting in more efficient spending and over $350k per month in new budget for growth. AdAi not only lowered costs but also enhanced brand visibility and engagement. By optimizing Google Ads based on competitor activity, AdAi delivers improved marketing performance.
Objectives:
- Reduce Ad Cost
- Maintain Ad Performance
- Create Growth Budget
Results
Decreased CPC by 54%
The 54% decrease in cost-per-click (CPC) signifies more efficient spending and allowed the team to allocate new resources towards maximizing growth and revenue.
Increased Ad Clicks by 4%
In addition to lowering costs, AdAi was also able to enhance brand visibility and enabled the digital marketing team to drive greater engagement.
Generated $350k+ in Growth Budget
As a result of reducing CPC by 54%, AdAi was able to generate over $350k+/mo. in new budget to drive growth and maximize revenue for the team.
CPC Down
54%
Daily branded
ad clicks up
4%
Generated
$350k+/mo.