Case Study

Higher ROAS is in fashion at this apparel maker

Vine Apparel used AdAi to boost Return on Ad Spend (ROAS), increasing profitability and enabling them to scale upper funnel growth. A 55% increase in Conversion Value enhanced overall marketing effectiveness, driving more conversions and revenue. The savings created by AdAi were reinvested to fuel further growth. AdAi optimizes Google Ads by adjusting to competitor activity and integrates with all campaign types and Smart Bidding strategies for improved performance.

Objectives:

Reduce Ad Cost
Maintain Ad Performance
Create Growth Budget

Results

ROAS Increased by 28%

The 28% increase in Return on Ad Spend (ROAS) not only reflects higher profitability from paid advertising but also allowed Firebrand Digital, Vine Apparel’s digital marketing agency, to scale upper funnel growth through other varying campaign types and objectives.

Conversion Value increased by 55%

The 55% increase in Conversion Value, including both paid and organic traffic, significantly enhances Vine Apparel’s marketing effectiveness, driving more conversions and boosting overall revenue.

Ad Spend Increased by 21%

Noticing that Vine Apparel’s Ad Spend increased by 21%, this signifies that the savings from AdAi were reallocated to drive growth for the team as a whole.

ROAS

+28%

Conversion Value

+55%

Ad Spend

+21%