For many site owners and managers, it can be hard to understand why your site conversion rates and rankings are not improving, even after establishing a baseline and implementing recommended SEO changes. Most would assume that the SEO strategy itself is not working, but it’s more likely an unrealistic timeline. Numerous efforts to improve SEO rankings fail due to impractical expectations about the investment and time required for success. The following are all steps you can take to avoid unrealistic timeline expectations:
Assess the Situation – This step ties into the previously discussed concept of establishing a baseline. If you think of the SEO process in terms of sports, before you can play any sport, a doctor should evaluate you to make sure you are healthy. Similarly, the SEO’s first job is identifying what the initial problems are.
Plan Short/Long-term strategies – Because of the number of variables in the SEO business, it isn’t always evident why your search rankings are constantly shifting. Develop short and long-term strategies that take into account sustainable SEO success, even if they can cause immediate drops in organic traffic.
Understand SEO is an Ongoing Process – To reiterate the SEO sports analogy, once you start skipping your practice routine, it’s almost impossible to achieve the best results. SEO is as much about fixing current problems as it is about continual improvement and preventive measures.
Communicate – Of all the factors that can affect SEO success, cooperation and communication between different departments or teams is essential. SEO is not just managing keywords, it’s managing the movement and direction of your entire site.
So what does this all mean to you? To summarize, you should never trust an SEO professional who guarantee’s a specific ranking within a certain amount of time. Ask for an expected timeline at the beginning of the business relationship, seek someone who focuses on your business goals, and knows that SEO is a process that never really stops, only evolves.
Now that you know what SEO is, we can focus on establishing a baseline for your SEO efforts. With the many different free and paid tools online it can be difficult to know where to start in developing your baseline. The Internet is bursting with SEO tools that provide much of the same information and offer promises of fantastic SEO feats. With so much noise out there, it can be hard to figure out where to start.
To help break through all the noise, we have put together a simply list that will help you get started in building your SEO baseline, and get you pointed in the right direction in building your on-going SEO strategy.
Keyword List: The first step is to build out your keyword list. Consider what search terms you think your users should be finding your site with when they are doing search on Google or Bing. Make sure that you go over all the variations of each keyword (as each variation is a separate search). For example, plurals of words are treated as separate keywords.
Keyword Performance: Once you have completed that list you can check to see how well your site in ranking within search results for those keywords for both Google and Bing. You can do that by using many of SEO tools that fill up the web, or you can also use our service to get a free report. Simply type in your domain on our homepage and upload your list of keywords. Once the report is done, you will have a good baseline for your current keyword set.
Conversion Rates: Finding out how well each of your keywords is performing, and whether or not they are bringing in conversations is essential to any business. To truly understand if a keyword is performing you will need to have a good analytics platform attached to your site so that you can monitor each keywords performance. Most small businesses use Google Analytics along with Google Search Console to capture this data. Both tools are free and offer an abundance of information to help you build out robust reports that will help you understand how well your site is performing, and if your efforts to grow SEO are working.
Links: Along with keywords lists and analytics platforms, it is also important to know who is linking to your site. As Google, which captures approximately 65% of the search market, counts organic links into your site as “votes” of authority it is important to have an on-going effort to build quality organic links into your site.
Competitive Analysis: Understanding who your competitors are, and how well they are doing in search, is very important in helping you understand where you stand. Gathering information about where they rank for your keyword lists and researching how well they have implemented SEO best practices, is a great way to get a big picture view of what direction you should take your overall SEO strategy.
Remember that SEO is an on-going effort. Search engine algorithms are constantly changing and new competitors enter the market. Continued monitoring of your efforts along with careful consideration of SEO best practices and implementations will help you on your road to success with your SEO efforts.
It’s 2016 and we’re living in the digital age. With our ever-increasing reliance on the Internet and its vast amount of information, the field of search engine optimization (or SEO) is becoming more and more important. While many may already be familiar with the term, SEO is the process that effects the unpaid traffic driven to a website from a search engine. SEO can also encompass image, video, and even news searches but is primarily focused on how search engines operate as well as the choice of keywords being searched.
The enormous number of keyword choices involved with even the most niche of websites means that optimization is more often than not about small, very specific changes made to parts of your website. Individually, these improvements may seem insignificant, but when combined with other incremental changes, they start to have a much more noticeable effect on site traffic and revenue. Added to the fact that the language we all use in search engines is constantly evolving, that means there will almost always be room for improvement on your site.
The vast majority of web traffic comes from commercial search engines (Google, Yahoo, Bing) which means that it doesn’t matter whether your site provides content, products or services, what does matter is how well your site is:
The SEO terrain may look daunting at first glance, especially for those lacking technical experience. But with a willingness to learn, and Revvim’s help, anyone can cultivate a vibrant, successful online presence. Over the next year, we will be delving into the specifics involved in SEO success with a series of blog posts similar to this first one. So, if you want to know more about Revvim and the great SEO work we do, please check back regularly.
(Here’s a short preview of what we have planned for the foreseeable future!)
What is SEO? – Series 1
What the reader can expect in the series, a brief overview.
Establishing a Baseline – Series 2
Understanding where your keyword set is, and how it should grow.
Know your competitors
Understanding your site problems and how they are effecting growth (site errors, site taxonomy, indexing issues, site content)
Understand Timeline – Series 3
Set an idea of how you want to grow and what that looks like
Create a plan as to how your plan will address the issues related to your site and its errors
Keyword research, where are you losing business opportunities
Building content for those keywords or repurposing the content that you have
Choose the right analytics program – Series 4
Use data to measure the effectiveness of program – Series 5
Traffic and how the revenue gained from that traffic helps drive your business
Keyword choice and how well those keywords convert (from whatever that conversion mechanisms is, e.g. sales, leads, impressions, etc).
What are Meta Tags? How do they Differ from Meta Description Tags?
Do meta tags even matter? Some of you might be surprised to hear this. If you are thinking that is so 2009. You are right. That’s when Google finally stated publicly that because meta keyword tags were so badly abused by spammers that Google stopped using meta tags as a ranking signal. From the Google Blog, “Google has ignored the keywords meta tag for years and currently we see no need to change that policy.”
How does that differ from the meta description tags? And why were meta description tags discussed in several sessions at SMX West 2012? They were brought up in the SEO boot camp sessions. Oh, I hear you saying that’s just for beginners. Then why where they discussed in the ominous session, Differentiate or Die? Everyone knows that Google says they aren’t important. So, why are we even talking about them?
Do Meta Tags matter? The short answer is Yes. The long answer is N0. Meta Descriptions aren’t used for ranking and so they don’t matter for on page SEO.
Wait for it…but they do essentially function as your ad copy in the search engines. That being said the better job you do with the meta description tag, the more likely Google will use it as their snippet and this could improve your click through rate (CTR) .
OK add another item to my to do list. Argh.
So how do you get those meta descriptions done quickly? Yes, this is where I recommend Revvim, it does check meta description tags and will let you know exactly where they are missing and additionally it will make keyword recommendations for those descriptions, helping you to build the necessary content.
Don’t forget to keep it short, under 156 characters, but not too short at least 100 characters, and try to get some images in there. We will bring you more ideas on how to use your meta description tags to get your rich media out there.