Why QDF Matters

Why QDF Matters

Recently, I have seen several articles and posts that have made QDF (Query Deserves Freshness) a not to be forgotten strategy for ranking well with Google and Bing in 2012. Sites’ with fresh content seemed to zoom to the top of search.

Here are some highlights:

Mashable reported that in early November 2011 Google made another change to Caffeine. Caffeine is Google’s indexing structure that takes into consideration the freshness of the content being offered. Mashable found that over 35% of searches were affected.
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