Case Study

Ad Spend Makeover: Home Improvement Marketplace Reduces Costs

hipages is an Australian home improvement (home services) marketplace connecting homeowners to local, trusted tradespeople. After implementing AdAi, they saw an immediate impact on their ad spend for branded keywords. By dynamically adjusting ads based on competitor activity, AdAi reduced cost-per-click (CPC) by 53%—all while maintaining a steady click-through rate (CTR). This optimization translated into six-figure annual savings, allowing hipages to reinvest in more strategic marketing initiatives and drive greater business growth. Learn more about hipages at hipages.com.au.

Objectives:

Reduce Ad Cost
Maintain Ad Performance
Create Growth Budget

Results

Reduced CPC by 53%

AdAi reduced CPC on branded keywords by 53%, representing substantial cost savings on Google Ads activity to re-invest to other advertising or marketing initiatives.

Maintained Blended CTR

AdAi functioned with no impact to blended CTR; paid and organic brand keywords combined, to ensure their customer base engaged with search listings while CPC reductions ran seamlessly in the background.

Maintained Preferred Impression Share

hipages branded keyword campaigns maintained preferred Search Impression Share levels while AdAi delivered CPC savings, ensuring their ads are visible to those looking to find them.

Six-Figure Annual Savings

AdAi savings for hipages equates to six-figures annually, a modest level of liquidity to re-invest into other marketing or business initiatives.

CPC Down

53%

Blended CTR Remained

Steady

Impression Share Remained