Recently, I have seen several articles and posts that have made QDF (Query Deserves Freshness) a not to be forgotten strategy for ranking well with Google and Bing in 2012. Sites’ with fresh content seemed to zoom to the top of search.
Here are some highlights:
Mashable reported that in early November 2011 Google made another change to Caffeine. Caffeine is Google’s indexing structure that takes into consideration the freshness of the content being offered. Mashable found that over 35% of searches were affected.
Google fellow Amit Singhal outlined in The Official Google Blog, how the change would affect search. “If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics,” stated Singhal. A “freshness algorithm” will ensure that Summer 2012 Olympics results float to the top. As for recent events, a search for “Occupy Oakland Protest” would yield the latest news. “You’ll see more high-quality pages that might only be minutes old,” he writes.
And in this excerpt from Search Marketing Now’s white paper by Text Broker.
A comparison done by one search engine optimization (SEO) agency showed that without fresh relevant content a site’s search engine visibility virtually disappears. The company launched two websites about the same time on similar topics; Website A and Website B. Both sites were keyword-friendly and contained well-written informative, relevant and useful content. Links from other websites were built through well-respected industry practices. The main difference between the two sites was the blog. Website A had a blog on the home page; Website B did not have a blog at all. The SEO agency updated the blog at least twice per month and watched as Website A’s rankings on SERPs climbed steadily towards the front page. Rankings for Website B were virtually non-existent and buried deep in the SERPs. When blogging efforts slowed to once per month, Website A’s keyword rankings and blog traffic faltered. After several months, a blog was added to Website B.
True to the agency’s suspicion of just how important fresh content is, Website B began an upward climb of its own.
Here at Revvim, we are always looking for new ways to help SEOs’ deliver the best possible results for their sites’. Fresh content looks to be a key component for winning the ranking wars and we will bring you more on this topic in throughout the year.
By Marcel Mendoza